The official logo of Euro 2012 Poland-Ukraine launched! This visual identity and slogan for UEFA EURO 2012™ have been unveiled Mykhailivska Square, Kiev. The logo clearly reveal that the co-hosts Ukraine and Poland looking forward to ‘Creating History Together’.
Visual identity
The purpose of the logo is to give UEFA EURO 2012™ its own personality, with the visual identity to be applied across a range of promotional from tickets to web banners. The objective is to promote the tournament – one of the world’s biggest sport events – by providing an easily recognisable identity with a flavour of the co-hosts nations. The logo takes its visual lead from ‘wycinanka’, the traditional art of paper cutting practised in rural areas of Poland and Ukraine, as a tribute to the fauna and flora of the region.
EURO bloom
The ‘bloom’ logo has a flower representing each of the co-host nations and a central ball symbolising the emotion and passion of the competition, while the stem denotes the structural aspect of the competition, UEFA and European football. Nature has inspired other features of the visual identity, with woodland green, sun yellow, aqua blue, sky blue and blackberry purple being the crucial tones of the palette of colours to figure in official tournament branding.